Previously we imagined a general manager running a 200-room hotel on a 4% net margin. She gave a tech solution entrepreneur forty-five minutes, then sent him away with “let me think about it.” Her hesitation was structural — the economics of her business made deferral the rational choice, year after year. We followed a single…
If you’ve spent any time inside the hospitality industry, or adjacent to it watching from the technology side, you’ve probably developed a working theory about where innovation comes from. Outsiders, most people say. Founders who looked at the industry from a distance and saw problems that operators, buried in operations, couldn’t see clearly enough to…
Imagine a general manager at a 200-room hotel. She has been running this property for eleven years. She knows its rhythms — the winter conference season, the summer leisure surge, the shoulder months that require a different kind of discipline. She has watched every major technology wave move through the industry: the migration to online…